BeeSeen Solutions revamps AVPS’s website

The Brand

AVPS stands out as a leading payment processing solutions provider for a wide range of organizations and businesses across the United States. They offer comprehensive merchant payment solutions and tailor payment processing with POS and mobile terminals, virtual gateways, and in-store countertop terminals. Consequently, their services cater to diverse needs, ensuring flexibility and efficiency in payment processing.

The Challenge

The AVPS website was a single-page online presence with extremely limited user interaction, zero integrations and customization. The site lacked proper content, developed on an older platform and was performing poorly to the competition. It lacked proper functionality and poorly converted traffic due to a high bounce rate.

AVPS and BeeSeen Solutions enjoy a successful working partnership for the last 5 years which continues to evolve through proactive communication, strategic consultation and a mutual commitment to providing solutions to their clients.

The Strategy

BeeSeen Solutions conducted an in-depth assessment of the AVPS website. Through a deep-dive analysis and inventory of the pages, services, and products required to develop a marketable website, a project plan and roadmap were developed to deliver proper execution. Taking a consultative and collaborative approach, our design and technology teams worked with AVPS every step of the way, assuring an ease of doing business tied to proactive communication. BeeSeen Solutions carefully curated a site structure that would ensure easy navigation and optimize the website for UI and UX. We developed proper content and design to ensure high performance that allowed for an increase in online leads. The custom site was properly optimized to deliver strong SEO performance and a positive user experience 

The Results

AVPS now boasts a cutting-edge website that effectively showcases the organization, supported by high-quality content and design. As a result, the site’s performance has led to increased online conversions, new business opportunities, and a dramatic rise in SEO rankings. Furthermore, the project’s success has paved the way for additional development opportunities, including a customized dashboard for detailed analytics and informed decision-making.

AVPS and BeeSeen Solutions enjoy a successful working partnership for the last 5 years which continues to evolve through proactive communication, strategic consultation and a mutual commitment to providing solutions to their clients